Monday, 11 February 2013

Small Business Feature: - Article 1: Kawaii Locs


Ladies & Gentlemen, 
We are thrilled to welcome fellow Sisterlocks Consultant and UK entrepreneur, Marie of Kawaii Locs & Adornments to the spotlight this evening.

Welcome Kawaii, tell us your story.

My name is Marie, I was blessed to have my Sisterlocks™ installed December 2007. Not long before then I had no idea what Sisterlocks™ were, I only knew that I was at a lost with what to do with my natural hair.

I was natural for a year, which was wonderful; it gave me the opportunity to explore what my natural hair was really like. I rocked the bantu knots, afro-puffs and the good ole cornrows; but I felt like I wanted to do more and hated looking in the comb, after combing my hair, to see the hair that had come out (dead hair). One evening my friend and I were chatting, over a bottle of wine, and were having a good discussion about what we can do with our hair in its natural form. Then out of the blue she asks: “Have you heard of Sisterlocks™?”
I looked at her like, “Whoa, did you just make that up?” 
She said she remembered reading about it years ago in a hair mag (when we were both 'slaves' to the relaxer), and for some reason it just popped into her head. Immediately I went on to YouTube (the YouTube addict that I am) and found some great videos about Sisterlocks™. I was like: “I’m in! I want them NOW!”
So here I am 5 years later: Sisterlocks™ installed, matured and looking kinda cute (”Kawaii” means cute). With Sisterlocks™ you can be as versatile as you like - the styling options are endless. The locks themselves are much smaller in size, and are installed in a uniform manner, therefore giving you the ability to style your hair with ease. Trying to book an appointment with a Sisterlocks™ Consultant in London was a bit of a challenge, as most of them were fully booked months in advance. Ironically, this made me even more certain that this was the style I wanted for my hair and I wanted my friends to know about it too. Since completing the Sisterlocks™ course I have learned more about the maintenance needed to care for my Sisterlocks™ and appreciate -and luv - that it is LOW maintenance, but not NO maintenance

Spotlight: *smiling* I can relate to so much of that! Please tell us about your business.

I run Kawaii Adornments a shop full of handmade Jewellery that I make out of a workroom in West London. The first time I lifted a pair of pliers and some wire I learnt how to make jump rings: I  was amazed by how easy it was. I made a beautiful bracelet  - plain but beautiful, and I was so excited. I took that feeling and ran with it. I use materials such as, Copper, Silver, Crystals, and Leather, I never plan what I want to make I just grab a pair of pliers and away I go!

Spotlight: What led you to start this business?
I started my business because unfortunately I lost my full time job, I was at home and wondering what on earth I was going to do. Although I worked a 9 to 5 office job, my heart has always been into design in particular jewellery. I started making loc jewellery because - from my research and, of course, having Sisterlocks™ -  I found it hard to accessorise my hair, most shops be it online or high street, only cater for Dreadlocks size locs, so I thought let me create my own loc jewellery. I showed them to my friends, and family and they were so proud and encouraged me to make more....so I did J
Once I made some loc jewellery I just got carried away: I started making bracelets, earrings,  necklaces, rings etc. It has been fun and exciting! 

Spotlight: What have been the best bits about running your own business?
The best bits about running a business is that, it’s “Mine” I create pieces of art in my jewellery  designs, and get a lot of satisfaction in doing so. I have no set timetable, when I get the urge to make something I will just enter my workshop and go ahead and get creative.  I get so excited when someone buy’s something I have created, the best feeling of all is when I see someone wearing one of my jewellery pieces, this just confirms I made the right choice in making them.
Spotlight: What have been the worst bits about running your own business?


Argh !! Suppliers of stock, sometimes they just can’t get it right, which delays production, but I must admit I have become quite resourceful, so my suppliers list has extended, so I always have a back up plan. I don’t like delaying customers and thankfully I have not done so, so far!
If sales are low, that can put a real downer on things, but I have to keep marketing and networking, if people don’t know about your product then your sales will be low......I’m Learning J

Spotlight: What are your top 3 best sellers?


Hair Cuff Jewellery with Brass Ankh Adornment
Click here for more details





Hair Cuff Jewellery with Rasta Glass Beads & Heart Charm
Click here for more details 









Hair Cuff Jewellery Silver Plated Wire with Dagger gem



Click here for more details





Spotlight: How can readers connect with you?
My Etsy shop : www.etsy.com/shop/kawaiiAdornments
My Facebook Page: http://www.facebook.com/kawaii.locks


Spotlight: On behalf of myself and all my readers, I'd like to thank you for putting yourself under the 'spotlight' this evening. It has been a pleasure getting to know you.

Kawaii: It was a pleasure to be here. As a thank you I'd like to offer your readers 10% Discount via purchase made through my etsy shop. Simply enter code LOVELIFELOCS at checkout.







If you are or know a UK entrepreneur who would like to be featured in the Spotlight - please email almocado@gmail.com.
ii




WELCOME TO THE TAPESTRY OF ME....
These are my words and this is my journey, from 'there to hair'!
My life, the lessons learned in and through love and loves ones; and my hair affairs.
Web: http://www.lovelifelocs.com
Twitter: @almocado
Facebook: Facebook.com/almondavocado

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