Monday, 11 February 2013

Small Business Feature: - Article 1: Kawaii Locs

Ladies & Gentlemen, 
We are thrilled to welcome fellow Sisterlocks Consultant and UK entrepreneur, Marie of Kawaii Locs & Adornments to the spotlight this evening.

Welcome Kawaii, tell us your story.

My name is Marie, I was blessed to have my Sisterlocks™ installed December 2007. Not long before then I had no idea what Sisterlocks™ were, I only knew that I was at a lost with what to do with my natural hair.

I was natural for a year, which was wonderful; it gave me the opportunity to explore what my natural hair was really like. I rocked the bantu knots, afro-puffs and the good ole cornrows; but I felt like I wanted to do more and hated looking in the comb, after combing my hair, to see the hair that had come out (dead hair). One evening my friend and I were chatting, over a bottle of wine, and were having a good discussion about what we can do with our hair in its natural form. Then out of the blue she asks: “Have you heard of Sisterlocks™?”
I looked at her like, “Whoa, did you just make that up?” 
She said she remembered reading about it years ago in a hair mag (when we were both 'slaves' to the relaxer), and for some reason it just popped into her head. Immediately I went on to YouTube (the YouTube addict that I am) and found some great videos about Sisterlocks™. I was like: “I’m in! I want them NOW!”
So here I am 5 years later: Sisterlocks™ installed, matured and looking kinda cute (”Kawaii” means cute). With Sisterlocks™ you can be as versatile as you like - the styling options are endless. The locks themselves are much smaller in size, and are installed in a uniform manner, therefore giving you the ability to style your hair with ease. Trying to book an appointment with a Sisterlocks™ Consultant in London was a bit of a challenge, as most of them were fully booked months in advance. Ironically, this made me even more certain that this was the style I wanted for my hair and I wanted my friends to know about it too. Since completing the Sisterlocks™ course I have learned more about the maintenance needed to care for my Sisterlocks™ and appreciate -and luv - that it is LOW maintenance, but not NO maintenance

Spotlight: *smiling* I can relate to so much of that! Please tell us about your business.

I run Kawaii Adornments a shop full of handmade Jewellery that I make out of a workroom in West London. The first time I lifted a pair of pliers and some wire I learnt how to make jump rings: I  was amazed by how easy it was. I made a beautiful bracelet  - plain but beautiful, and I was so excited. I took that feeling and ran with it. I use materials such as, Copper, Silver, Crystals, and Leather, I never plan what I want to make I just grab a pair of pliers and away I go!

Spotlight: What led you to start this business?
I started my business because unfortunately I lost my full time job, I was at home and wondering what on earth I was going to do. Although I worked a 9 to 5 office job, my heart has always been into design in particular jewellery. I started making loc jewellery because - from my research and, of course, having Sisterlocks™ -  I found it hard to accessorise my hair, most shops be it online or high street, only cater for Dreadlocks size locs, so I thought let me create my own loc jewellery. I showed them to my friends, and family and they were so proud and encouraged me to make I did J
Once I made some loc jewellery I just got carried away: I started making bracelets, earrings,  necklaces, rings etc. It has been fun and exciting! 

Spotlight: What have been the best bits about running your own business?
The best bits about running a business is that, it’s “Mine” I create pieces of art in my jewellery  designs, and get a lot of satisfaction in doing so. I have no set timetable, when I get the urge to make something I will just enter my workshop and go ahead and get creative.  I get so excited when someone buy’s something I have created, the best feeling of all is when I see someone wearing one of my jewellery pieces, this just confirms I made the right choice in making them.
Spotlight: What have been the worst bits about running your own business?

Argh !! Suppliers of stock, sometimes they just can’t get it right, which delays production, but I must admit I have become quite resourceful, so my suppliers list has extended, so I always have a back up plan. I don’t like delaying customers and thankfully I have not done so, so far!
If sales are low, that can put a real downer on things, but I have to keep marketing and networking, if people don’t know about your product then your sales will be low......I’m Learning J

Spotlight: What are your top 3 best sellers?

Hair Cuff Jewellery with Brass Ankh Adornment
Click here for more details

Hair Cuff Jewellery with Rasta Glass Beads & Heart Charm
Click here for more details 

Hair Cuff Jewellery Silver Plated Wire with Dagger gem

Click here for more details

Spotlight: How can readers connect with you?
My Etsy shop :
My Facebook Page:

Spotlight: On behalf of myself and all my readers, I'd like to thank you for putting yourself under the 'spotlight' this evening. It has been a pleasure getting to know you.

Kawaii: It was a pleasure to be here. As a thank you I'd like to offer your readers 10% Discount via purchase made through my etsy shop. Simply enter code LOVELIFELOCS at checkout.

If you are or know a UK entrepreneur who would like to be featured in the Spotlight - please email

These are my words and this is my journey, from 'there to hair'!
My life, the lessons learned in and through love and loves ones; and my hair affairs.
Twitter: @almocado

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